QUITO · ECUADOR
Jim Moya
Founder and Director of MenteIACreativa. I design the path between the first message and the first booked consultation for professional services and B2B firms in the United States, Ecuador, Colombia and Peru. I personally run every MenteIACreativa project, from the Structural Review to the handover.
01 / WHERE THE METHOD COMES FROM
From credit analysis to commercial architecture.
For more than a decade my job was to decide, with written criteria and verifiable data, which applications moved forward and which didn't. In risk analysis nobody improvises: there is a file, a checklist and a threshold. Whoever receives an application knows exactly what to ask before taking up the committee's time.
When I started working with practices and firms I found the opposite. The professional receives thirty messages a day and there is no file, no checklist and no threshold: there is one person trying to guess which of those messages deserves an hour on the calendar. The result repeats in every sector. The calendar fills up with no prior filter of intent.
MenteIACreativa grew out of applying that discipline to this problem. Commercial architecture comes down to this: writing down the criteria that today live in the professional's head, and building the step that applies them before the inquiry takes up human time.
02 / WHAT I WORK WITH
Four analyses support every architecture I deliver.
03 / HOW I WORK
Five non-negotiable rules, because they are what makes the system hold.
- No diagnosis, no execution. No build starts before the Structural Review.
- When I don't know a number, I say so. An estimate is declared as an estimate, inside the report itself.
- AI structures, a person decides. I use AI tools to organize data and speed up the work; the judgment comes from a person.
- What can't be audited isn't automated. If a step leaves no reviewable trail, it is done by hand.
- Turning down a project is a valid decision. A sorting system on top of an undefined offer fixes nothing.
If your calendar fills up with cases that don't fit, a conversation is worth it.
I run the Structural Review myself. I work primarily in Spanish; meetings can be held in English, and every deliverable is available in both languages. Sixty seconds in the assistant and your case reaches me summarized, so I can propose a date.