The model

Applied commercial architecture: the criteria are designed before you invest in traffic.

A system that sorts every incoming inquiry, educates it before contact and hands it to your front desk with context and origin declared.

ASSISTANT60 seconds RULEThe filter happens before human contact

01 / THE SCOPE

What the sprint builds

Four pieces hold up the architecture, and none works alone.

MIC Architecture 4-WEEK SPRINT

Blueprint first Filters, messages and decision routes designed before execution.

Your own asset Site, WhatsApp assistant and content, in your name.

Bounded process Four weeks, with the Commercial Architecture Report approved section by section.

One-time fee per project No mandatory monthly fee for the base system.

We don't promise More traffic Volume depends on the ads and content the firm decides to sustain.

We don't promise More revenue Revenue depends on each business's commercial structure, pricing and capacity.

We don't promise Guaranteed booking figures We measure booking and attendance rates from the first month; those figures are read after launch and never offered in advance.

What MIC delivers is the decision architecture: the step that sorts every inquiry before it takes up professional time. What happens next depends on each firm's commercial structure and ad spend.

02 / WHAT IT FIXES

Structural impact

We fix how every inquiry that already comes in is handled, before asking for more.

Conversations without intent Sorts them before they reach the front desk. The contact who only compares prices rules themselves out before taking up professional time.

Dependence on the owner Systematizes the booking criteria. The front desk books with written rules, and the specialist stops answering WhatsApp between appointments.

Leaks between first message and appointment Removes the dead ends in the journey. Each stage is measured separately: booking rate, attendance rate, plan acceptance.

Routes without order Defines paths by declared intent. Every inquiry reaches the right channel and person, with its origin recorded.

03 / THE FIVE LAYERS

The blueprint

The five layers of the MIC Architecture.

Structural Review

Analysis of the offer, of the profile that fits your specialty and of the stage where inquiries are lost today.

Filter definition

Criteria that separate the inquiry ready for a first appointment from the one still exploring.

Assets that educate and qualify

A technical guide for a consultancy, a calculator for an advisor, an assessment protocol for a clinic. Pieces that educate and qualify before the first consultation.

Routes with declared origin

Every inquiry reaches the right channel, and the message states where it comes from.

Measurement and adjustment

A dashboard by stage and a monthly review so the architecture evolves with the market. AI structures the data; a person decides.

04 / THE VISIBILITY LAYER

Stored, readable, chosen

To recommend you, Google and ChatGPT first have to store you, then read you and finally choose you.

Step 1 · Stored Indexing Google Search Console and Bing Webmaster Tools verified, sitemap submitted and an instant notice to Bing (IndexNow) whenever a page changes. According to Google Search Central (2025), a page must be indexed and eligible for a snippet to appear in Google's AI features.

Step 2 · Readable Structured data Structured data that says the same as the visible text, questions answered on the page and declared access for AI crawlers. Google notes that no special structured data guarantees appearing; it helps machines read your business without guessing.

Step 3 · Chosen Google profile and real reviews A Google Business Profile with the right category, services and real team photos, and the site showing real Google reviews in place of self-written testimonials. In a 2026 BrightLocal survey of 1,002 US consumers, 47% would not use a business with fewer than 20 Google reviews.

05 / CASES

The full portfolio

Five different structures, the same gap in all of them.

Commercial structureThe gap, beforeThe MIC architecture, after

High-complexity clinical service

Before

A single channel received everything from a cleaning to a surgery, with no way to tell how complex the case was.

After

An assistant with 27 situations across 7 routes. Case complexity decides the order of the calendar.

Portfolio across several lines and cities

Before

Twenty-eight overlapping workflows and inquiries lost between offices in different cities.

After

A web hub with seven preconfigured entry points and a matrix that sorts by line and by city.

Wealth advisory

Before

A generic link that built no authority and didn't separate those who had decided from those only comparing.

After

An interactive calculator as the filter. The analysis travels to WhatsApp with the intent already declared.

Specialist medical unit

Before

Patients couldn't tell the unit apart from mass-market alternatives and dropped off before writing.

After

A filter by exclusion and navigation by clinical scenario. A single booking point: the scheduled assessment.

Manufacturer with a technical catalog

Before

A catalog with no verifiable data and a WhatsApp line that received orders without specifications.

After

A live catalog fed by a single data source, three entry points depending on how far along the client, an apparel factory, already is, and an assistant that builds the order.

Cases are described by their commercial structure, without naming the business. Figures come from each project's Commercial Architecture Report and are published only with the client's permission.

Next step

Before designing your architecture, a Structural Review.

Three fit questions, your sector and your typical fee per client. If it fits, MenteIACreativa receives the summary and proposes a date.

Book a Structural Review